QR codes for reviews: where to put them and how to make them work

Not every customer leaves an email address — think cafés, restaurants, shops and waiting rooms. For them, a QR code is the simplest way to ask for a review: the customer scans it with their phone camera and lands one tap away from your review form.

Where QR codes work best

Put the code where people naturally pause and have their phone in hand:

• The counter or till — right where people pay and say thank you.
• Tables — a small table tent while customers wait for the bill.
• Receipts and invoices — printed at the bottom, with one line of text.
• Bags and packaging — a sticker on the takeaway bag or the product box.
• Waiting areas — clinics, salons and service centres, where people have time.
• The door — on the way out, at eye level.

Make the poster do one thing

A good review poster has three parts: a short headline ("Loved your visit? Leave us a review"), the QR code — large enough to scan from a step away — and "Scan with your phone camera" underneath. That's it. Skip paragraphs of text and multiple codes.

Size and print tips

• Print the code at least 3 cm wide for close-up use (receipts, stickers) and 8–12 cm for posters and table tents.
• Keep plenty of white space around the code; don't place it on a busy photo.
• Use the vector (SVG) file for print shops so it stays sharp at any size.
• Test the printed code with two or three different phones before printing a hundred.

Where should the code point?

You could point it straight at your Google review form. But a better option is a short page for that location that shows both a Google and a Facebook button, plus a small "send us private feedback" link. Every customer sees the same choices, which keeps you within Google's rules, and you can change where the buttons point later without reprinting anything.

One code per location

If you have several branches, give each its own code. Reviews then land on the right Google listing, and you can see which location's posters are actually being scanned.

Ask out loud, too

A poster on its own is easy to ignore. A friendly "If you enjoyed it, there's a QR code right here for a quick review" from the person at the counter makes a big difference. The poster does the remembering; your team does the asking.

Track it

Count how many people scan each code and how many go on to click Google or Facebook. If a poster gets few scans, move it somewhere more visible. If people scan but don't click, the landing page needs to be simpler.

Every location in Review Sync Manager gets a permanent QR code with PNG and SVG downloads, a printable A4 poster and A5 table tent, and a count of scans and clicks — so you can see which spots work.